A
-
Advertising
Advertising through Social Media to Influence the Customers’ Willing [Volume 9, Issue 4, 2017, Pages 736-786]
-
Agent based simulation
Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]
-
Archetype
Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]
-
Argument strength
Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]
-
Atmosphere
The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying
Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
-
Attitude
The Effect of Social Commerce Capabilities
on Customers' Attitude to Ward Buying
by the Mediator Role of Trust
(Case Study: Instagram Users) [Volume 9, Issue 1, 2017, Pages 173-192]
B
-
Banking Service Supply Chain
Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]
-
Brand
The Effect of Brand Equity and Social
Capital on Brand Image
(A Study of Samand Automobile Brand) [Volume 9, Issue 4, 2017, Pages 905-925]
-
Brand Attachment
Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]
-
Brand citizenship behavior
The Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff
Trust in Sales and Marketing in the
Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]
-
Brand image
The Effect of Brand Equity and Social
Capital on Brand Image
(A Study of Samand Automobile Brand) [Volume 9, Issue 4, 2017, Pages 905-925]
-
Branding
A Model for Multi-sensory Marketing in Tourism Destination Branding [Volume 9, Issue 1, 2017, Pages 63-82]
-
Brand Meaning
Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]
-
Brand performance
Investigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees) [Volume 9, Issue 3, 2017, Pages 617-640]
-
Brand Personality
A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
-
Brand Personality
Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]
-
Brand Reputation
Specifying the Social Media Usage among Insurance Companies, Agents and
Clients (insured)’ Interactions
(Case study: Iran Insurance Co.) [Volume 9, Issue 2, 2017, Pages 271-294]
-
Business Competitiveness
Explaining the Relationship between Marketing Capabilities and Business Financial Performance [Volume 9, Issue 1, 2017, Pages 103-128]
-
Business Financial Performance
Explaining the Relationship between Marketing Capabilities and Business Financial Performance [Volume 9, Issue 1, 2017, Pages 103-128]
-
Business Performance
The Impact of Organizational Culture on Marketing Capabilities and Performance: Explaining the Mediating Role of Extroverted
Strategic Orientations [Volume 9, Issue 4, 2017, Pages 739-762]
C
-
Ceramic and Tile Industry
Model of Successful Branding in the
Ceramic and Tile Industry Using
Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]
-
Ceramic Tile Industry of Iran
The Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff
Trust in Sales and Marketing in the
Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]
-
Chinese brand
A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
-
Clustering
Identifying and Classifying the Factors
Affecting Fast Food Store Selection
Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
-
CLV
Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization
Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]
-
Coding
Model of Successful Branding in the
Ceramic and Tile Industry Using
Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]
-
Commercial Banks
A Conceptual Model to Explain the Readiness of Iranian Commercial Banks towards Islamic Banking Implementation: Using
Grounded Theory Strategy [Volume 9, Issue 1, 2017, Pages 129-154]
-
Competitive intelligence
Analysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
-
Competitive Strategy
Analysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies [Volume 9, Issue 3, 2017, Pages 641-660]
-
Competitors intelligence
Analysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
-
Concentration Ratio
Analysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies [Volume 9, Issue 3, 2017, Pages 641-660]
-
Construal levels
Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]
-
Content analysis
Strategic Management Research in Iran: An Overview of Published Works in Domestic Scientific Journals during 2002 to 2015 [Volume 9, Issue 1, 2017, Pages 83-102]
-
Corporate brand identity
Investigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees) [Volume 9, Issue 3, 2017, Pages 617-640]
-
Corporate Governance Strategic Control
Examining the Impact of Corporate Governance Strategic Control on the Effectiveness Governance of Corporation in Stock Market [Volume 9, Issue 3, 2017, Pages 485-506]
-
Costumer-based brand equity
The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]
-
Courtesy
Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]
-
Culture
The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
-
Customer-based brand equity
Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]
-
Customer experience
A Nethnography Study to Identify the Underlying Dimensions of Customer Experience
in the Banking Industry [Volume 9, Issue 2, 2017, Pages 259-270]
-
Customer Loyalty
A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
-
Customers’ perceived value
The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
-
Customers’ performance
The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
-
Customer-Supplier Duality
Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]
-
Customer’s value
Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization
Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]
D
-
Denison Organizational Culture
The Impact of Organizational Culture on Marketing Capabilities and Performance: Explaining the Mediating Role of Extroverted
Strategic Orientations [Volume 9, Issue 4, 2017, Pages 739-762]
-
Design of experiments
Sesame New Product Development, Analysis of Product and Process Qualitative Characteristics Using QFD and DOE Methods [Volume 9, Issue 2, 2017, Pages 295-316]
-
Destination branding
A Model for Multi-sensory Marketing in Tourism Destination Branding [Volume 9, Issue 1, 2017, Pages 63-82]
-
Dimensions of Brand Equity
The Effect of Brand Equity and Social
Capital on Brand Image
(A Study of Samand Automobile Brand) [Volume 9, Issue 4, 2017, Pages 905-925]
-
Discount Frames
Investigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase Intention [Volume 9, Issue 1, 2017, Pages 193-211]
E
-
Effective Governance of Corporation
Examining the Impact of Corporate Governance Strategic Control on the Effectiveness Governance of Corporation in Stock Market [Volume 9, Issue 3, 2017, Pages 485-506]
-
Effectiveness of mobile advertising
Investigating the Role of SMS Time Pressure in Effectiveness of Mobile Advertising with Moderation of Customer's Age [Volume 9, Issue 1, 2017, Pages 43-62]
-
Electronic word of mouth
The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]
-
Employee’s Brand Trust
The Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff
Trust in Sales and Marketing in the
Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]
-
Employee’s value
Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization
Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]
-
Enjoyment of attractions meet
The Unplanned Online Buying Behavior in Social Commerce: The Role of Users’ Pseudo-social Interactions (Case: Users of Instagram Network) [Volume 9, Issue 3, 2017, Pages 463-484]
-
Entrepreneurial Organization
Entrepreneurial Organization is a matter of the last few years a lot of emphasis on it [Volume 9, Issue 2, 2017, Pages 395-414]
-
Ethnography
A Nethnography Study to Identify the Underlying Dimensions of Customer Experience
in the Banking Industry [Volume 9, Issue 2, 2017, Pages 259-270]
-
Evaluation and development
Assessment and Development of Non-oil Products Exports in the Social Security Investment Company (SHASTA) [Volume 9, Issue 1, 2017, Pages 155-172]
-
Exploitative market orientation
A Survey on the Effect of Exploration and Exploitation Approaches of Market Orientation on Innovation and Business Performance [Volume 9, Issue 3, 2017, Pages 595-616]
-
Exploratory market orientation
A Survey on the Effect of Exploration and Exploitation Approaches of Market Orientation on Innovation and Business Performance [Volume 9, Issue 3, 2017, Pages 595-616]
-
External Corporate Governance Control
Examining the Impact of Corporate Governance Strategic Control on the Effectiveness Governance of Corporation in Stock Market [Volume 9, Issue 3, 2017, Pages 485-506]
F
-
Fast Food
Identifying and Classifying the Factors
Affecting Fast Food Store Selection
Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
-
Fast Food Consumption
Identifying and Classifying the Factors
Affecting Fast Food Store Selection
Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
-
Fast Food Restaurant
Identifying and Classifying the Factors
Affecting Fast Food Store Selection
Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
-
Financial gifts
Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]
-
Fun Shopping
The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying
Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
G
-
Grounded theory
Designing a Model for Higher Education
Marketing in Iran [Volume 9, Issue 2, 2017, Pages 415-438]
-
Grounded theory
Developing a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
-
Grounded theory
Advertising through Social Media to Influence the Customers’ Willing [Volume 9, Issue 4, 2017, Pages 736-786]
-
Grounded theory
Model of Successful Branding in the
Ceramic and Tile Industry Using
Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]
H
-
Herfindahl-Hirschman Index
Analysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies [Volume 9, Issue 3, 2017, Pages 641-660]
-
Hofstede model
Entrepreneurial Organization is a matter of the last few years a lot of emphasis on it [Volume 9, Issue 2, 2017, Pages 395-414]
I
-
Impulsive behavior
The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying
Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
-
Impulsive buying
The Unplanned Online Buying Behavior in Social Commerce: The Role of Users’ Pseudo-social Interactions (Case: Users of Instagram Network) [Volume 9, Issue 3, 2017, Pages 463-484]
-
Incremental innovation
A Survey on the Effect of Exploration and Exploitation Approaches of Market Orientation on Innovation and Business Performance [Volume 9, Issue 3, 2017, Pages 595-616]
-
Industrial park
Analysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
-
Innovation
Sesame New Product Development, Analysis of Product and Process Qualitative Characteristics Using QFD and DOE Methods [Volume 9, Issue 2, 2017, Pages 295-316]
-
Institutional Theory
Strategic Alliance Formation from the Institutional Theory Perspective [Volume 9, Issue 4, 2017, Pages 717-738]
-
Interact socially learned
The Unplanned Online Buying Behavior in Social Commerce: The Role of Users’ Pseudo-social Interactions (Case: Users of Instagram Network) [Volume 9, Issue 3, 2017, Pages 463-484]
-
Internal Corporate Governance Control
Examining the Impact of Corporate Governance Strategic Control on the Effectiveness Governance of Corporation in Stock Market [Volume 9, Issue 3, 2017, Pages 485-506]
-
Iranian brand
A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
-
Iran Insurance Industry
Analysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies [Volume 9, Issue 3, 2017, Pages 641-660]
-
Islamic banking
A Conceptual Model to Explain the Readiness of Iranian Commercial Banks towards Islamic Banking Implementation: Using
Grounded Theory Strategy [Volume 9, Issue 1, 2017, Pages 129-154]
-
Islamic work ethics
Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]
J
-
Job satisfaction
Investigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees) [Volume 9, Issue 3, 2017, Pages 617-640]
L
-
Layout design website
The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying
Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
-
Legal Procedures
Strategic Alliance Formation from the Institutional Theory Perspective [Volume 9, Issue 4, 2017, Pages 717-738]
-
Life Cycles
Analysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies [Volume 9, Issue 3, 2017, Pages 641-660]
M
-
Marketing
Designing a Model for Higher Education
Marketing in Iran [Volume 9, Issue 2, 2017, Pages 415-438]
-
Marketing
Identification and Classification of Entrepreneurial Thinking to the Issue of International Marketing Ecosystem Using Q Method [Volume 9, Issue 3, 2017, Pages 551-572]
-
Marketing Capabilities
Explaining the Relationship between Marketing Capabilities and Business Financial Performance [Volume 9, Issue 1, 2017, Pages 103-128]
-
Marketing Capabilities
The Impact of Organizational Culture on Marketing Capabilities and Performance: Explaining the Mediating Role of Extroverted
Strategic Orientations [Volume 9, Issue 4, 2017, Pages 739-762]
-
Marketing higher education
Designing a Model for Higher Education
Marketing in Iran [Volume 9, Issue 2, 2017, Pages 415-438]
-
Marketing strategies
Analysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
-
Market-orientation
The Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and
Organizational Innovation [Volume 9, Issue 2, 2017, Pages 233-258]
-
Market segmentation
Typology of clothing brand consumers based on purchase decision making style [Volume 9, Issue 2, 2017, Pages 353-374]
-
Mobile Advertising
Investigating the Role of SMS Time Pressure in Effectiveness of Mobile Advertising with Moderation of Customer's Age [Volume 9, Issue 1, 2017, Pages 43-62]
-
Mobile market
The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]
-
Multi-sensory marketing
A Model for Multi-sensory Marketing in Tourism Destination Branding [Volume 9, Issue 1, 2017, Pages 63-82]
N
-
Nethnography method
A Nethnography Study to Identify the Underlying Dimensions of Customer Experience
in the Banking Industry [Volume 9, Issue 2, 2017, Pages 259-270]
-
New product development
Sesame New Product Development, Analysis of Product and Process Qualitative Characteristics Using QFD and DOE Methods [Volume 9, Issue 2, 2017, Pages 295-316]
O
-
Oil & Gas Exploitation Company
The Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and
Organizational Innovation [Volume 9, Issue 2, 2017, Pages 233-258]
-
Online Advertising
Advertising through Social Media to Influence the Customers’ Willing [Volume 9, Issue 4, 2017, Pages 736-786]
-
Online buyer
The Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study [Volume 9, Issue 1, 2017, Pages 21-42]
-
Online shop
The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying
Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
-
Online shopping
The Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study [Volume 9, Issue 1, 2017, Pages 21-42]
-
Online store
The Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study [Volume 9, Issue 1, 2017, Pages 21-42]
-
Organizational Change Capacity
Designing a Framework to Implement Social Commerce from the Perspective of
Organizational Change Capacity [Volume 9, Issue 4, 2017, Pages 855-876]
-
Organizational Citizenship Behavior
Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]
-
Organizational Commitment
Investigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees) [Volume 9, Issue 3, 2017, Pages 617-640]
-
Organizational Culture
Entrepreneurial Organization is a matter of the last few years a lot of emphasis on it [Volume 9, Issue 2, 2017, Pages 395-414]
-
Organizational Innovation
The Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and
Organizational Innovation [Volume 9, Issue 2, 2017, Pages 233-258]
-
Organization value
Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization
Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]
P
-
Paradigmatic Model
Developing a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
-
Parent company
Developing a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
-
Parsian Bank
Advertising through Social Media to Influence the Customers’ Willing [Volume 9, Issue 4, 2017, Pages 736-786]
-
Perceived Quality
Investigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase Intention [Volume 9, Issue 1, 2017, Pages 193-211]
-
Perceived Savings
Investigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase Intention [Volume 9, Issue 1, 2017, Pages 193-211]
-
Personality Trait
The Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study [Volume 9, Issue 1, 2017, Pages 21-42]
-
Phenomenon
Model of Successful Branding in the
Ceramic and Tile Industry Using
Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]
-
Policy making
A Conceptual Model to Explain the Readiness of Iranian Commercial Banks towards Islamic Banking Implementation: Using
Grounded Theory Strategy [Volume 9, Issue 1, 2017, Pages 129-154]
-
Product categories
Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]
-
Psychological Empowerment
The Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and
Organizational Innovation [Volume 9, Issue 2, 2017, Pages 233-258]
-
Purchase intention
Investigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase Intention [Volume 9, Issue 1, 2017, Pages 193-211]
Q
-
Qualitative research
Explaining the Relationship between Marketing Capabilities and Business Financial Performance [Volume 9, Issue 1, 2017, Pages 103-128]
-
Quality Function Development
Sesame New Product Development, Analysis of Product and Process Qualitative Characteristics Using QFD and DOE Methods [Volume 9, Issue 2, 2017, Pages 295-316]
R
-
Radical innovation
A Survey on the Effect of Exploration and Exploitation Approaches of Market Orientation on Innovation and Business Performance [Volume 9, Issue 3, 2017, Pages 595-616]
-
Research review
Strategic Management Research in Iran: An Overview of Published Works in Domestic Scientific Journals during 2002 to 2015 [Volume 9, Issue 1, 2017, Pages 83-102]
-
Restaurant Features
Identifying and Classifying the Factors
Affecting Fast Food Store Selection
Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
S
-
Sales culture
The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
-
Self-congruity
A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
-
Service Dominant Logic
Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]
-
Service organizations
Investigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees) [Volume 9, Issue 3, 2017, Pages 617-640]
-
Sesame Product
Sesame New Product Development, Analysis of Product and Process Qualitative Characteristics Using QFD and DOE Methods [Volume 9, Issue 2, 2017, Pages 295-316]
-
Shape
Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]
-
Shareholder’s value
Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization
Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]
-
Small and medium companies
Identification and Classification of Entrepreneurial Thinking to the Issue of International Marketing Ecosystem Using Q Method [Volume 9, Issue 3, 2017, Pages 551-572]
-
Social capital
The Effect of Brand Equity and Social
Capital on Brand Image
(A Study of Samand Automobile Brand) [Volume 9, Issue 4, 2017, Pages 905-925]
-
Social commerce
The Effect of Social Commerce Capabilities
on Customers' Attitude to Ward Buying
by the Mediator Role of Trust
(Case Study: Instagram Users) [Volume 9, Issue 1, 2017, Pages 173-192]
-
Social commerce
Designing a Framework to Implement Social Commerce from the Perspective of
Organizational Change Capacity [Volume 9, Issue 4, 2017, Pages 855-876]
-
Social media
Specifying the Social Media Usage among Insurance Companies, Agents and
Clients (insured)’ Interactions
(Case study: Iran Insurance Co.) [Volume 9, Issue 2, 2017, Pages 271-294]
-
Social media
The Effect of Social Commerce Capabilities
on Customers' Attitude to Ward Buying
by the Mediator Role of Trust
(Case Study: Instagram Users) [Volume 9, Issue 1, 2017, Pages 173-192]
-
Social media
Advertising through Social Media to Influence the Customers’ Willing [Volume 9, Issue 4, 2017, Pages 736-786]
-
Social Security investment companies
Assessment and Development of Non-oil Products Exports in the Social Security Investment Company (SHASTA) [Volume 9, Issue 1, 2017, Pages 155-172]
-
Social transmission
Specifying the Social Media Usage among Insurance Companies, Agents and
Clients (insured)’ Interactions
(Case study: Iran Insurance Co.) [Volume 9, Issue 2, 2017, Pages 271-294]
-
Solution maturity
Developing a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
-
Solution providing
Developing a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
-
Sportsmanship
Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]
-
Strategic alliance
Strategic Alliance Formation from the Institutional Theory Perspective [Volume 9, Issue 4, 2017, Pages 717-738]
-
Strategic and social intelligence
Analysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
-
Strategic Management
Strategic Management Research in Iran: An Overview of Published Works in Domestic Scientific Journals during 2002 to 2015 [Volume 9, Issue 1, 2017, Pages 83-102]
-
Strategy
Strategic Management Research in Iran: An Overview of Published Works in Domestic Scientific Journals during 2002 to 2015 [Volume 9, Issue 1, 2017, Pages 83-102]
-
Structural equation model (SEM)
The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]
-
Successful Brand
Model of Successful Branding in the
Ceramic and Tile Industry Using
Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]
T
-
Technological intelligence
Analysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
-
Technology acceptance model (TAM)
The Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study [Volume 9, Issue 1, 2017, Pages 21-42]
-
Technology Orientation
The Impact of Organizational Culture on Marketing Capabilities and Performance: Explaining the Mediating Role of Extroverted
Strategic Orientations [Volume 9, Issue 4, 2017, Pages 739-762]
-
Tendency to entrepreneurship
The Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and
Organizational Innovation [Volume 9, Issue 2, 2017, Pages 233-258]
-
The agents’ selling performance
Specifying the Social Media Usage among Insurance Companies, Agents and
Clients (insured)’ Interactions
(Case study: Iran Insurance Co.) [Volume 9, Issue 2, 2017, Pages 271-294]
-
The brand’s selling performance
Specifying the Social Media Usage among Insurance Companies, Agents and
Clients (insured)’ Interactions
(Case study: Iran Insurance Co.) [Volume 9, Issue 2, 2017, Pages 271-294]
-
Time pressure
Investigating the Role of SMS Time Pressure in Effectiveness of Mobile Advertising with Moderation of Customer's Age [Volume 9, Issue 1, 2017, Pages 43-62]
-
Tourism
A Model for Multi-sensory Marketing in Tourism Destination Branding [Volume 9, Issue 1, 2017, Pages 63-82]
-
Transformational Leadership Style
The Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff
Trust in Sales and Marketing in the
Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]
U
-
University of Tehran
Entrepreneurial Organization is a matter of the last few years a lot of emphasis on it [Volume 9, Issue 2, 2017, Pages 395-414]
-
Unplanned buying
The Unplanned Online Buying Behavior in Social Commerce: The Role of Users’ Pseudo-social Interactions (Case: Users of Instagram Network) [Volume 9, Issue 3, 2017, Pages 463-484]
V
-
Value
The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
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Viral marketing
The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]
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Visual Identity
Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]
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