Keyword Index

A

  • Advertising Advertising through Social Media to Influence the Customers’ Willing [Volume 9, Issue 4, 2017, Pages 736-786]
  • Agent based simulation Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]
  • Archetype Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]
  • Argument strength Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]
  • Atmosphere The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
  • Attitude The Effect of Social Commerce Capabilities on Customers' Attitude to Ward Buying by the Mediator Role of Trust (Case Study: Instagram Users) [Volume 9, Issue 1, 2017, Pages 173-192]

B

  • Banking Service Supply Chain Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]
  • Brand The Effect of Brand Equity and Social Capital on Brand Image (A Study of Samand Automobile Brand) [Volume 9, Issue 4, 2017, Pages 905-925]
  • Brand Attachment Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]
  • Brand citizenship behavior The Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff Trust in Sales and Marketing in the Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]
  • Brand image The Effect of Brand Equity and Social Capital on Brand Image (A Study of Samand Automobile Brand) [Volume 9, Issue 4, 2017, Pages 905-925]
  • Branding A Model for Multi-sensory Marketing in Tourism Destination Branding [Volume 9, Issue 1, 2017, Pages 63-82]
  • Brand Meaning Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]
  • Brand performance Investigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees) [Volume 9, Issue 3, 2017, Pages 617-640]
  • Brand Personality A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
  • Brand Personality Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]
  • Brand Reputation Specifying the Social Media Usage among Insurance Companies, Agents and Clients (insured)’ Interactions (Case study: Iran Insurance Co.) [Volume 9, Issue 2, 2017, Pages 271-294]
  • Business Competitiveness Explaining the Relationship between Marketing Capabilities and Business Financial Performance [Volume 9, Issue 1, 2017, Pages 103-128]
  • Business Financial Performance Explaining the Relationship between Marketing Capabilities and Business Financial Performance [Volume 9, Issue 1, 2017, Pages 103-128]
  • Business Performance The Impact of Organizational Culture on Marketing Capabilities and Performance: Explaining the Mediating Role of Extroverted Strategic Orientations [Volume 9, Issue 4, 2017, Pages 739-762]

C

  • Ceramic and Tile Industry Model of Successful Branding in the Ceramic and Tile Industry Using Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]
  • Ceramic Tile Industry of Iran The Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff Trust in Sales and Marketing in the Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]
  • Chinese brand A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
  • Clustering Identifying and Classifying the Factors Affecting Fast Food Store Selection Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
  • CLV Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]
  • Coding Model of Successful Branding in the Ceramic and Tile Industry Using Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]
  • Commercial Banks A Conceptual Model to Explain the Readiness of Iranian Commercial Banks towards Islamic Banking Implementation: Using Grounded Theory Strategy [Volume 9, Issue 1, 2017, Pages 129-154]
  • Competitive intelligence Analysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
  • Competitive Strategy Analysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies [Volume 9, Issue 3, 2017, Pages 641-660]
  • Competitors intelligence Analysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
  • Concentration Ratio Analysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies [Volume 9, Issue 3, 2017, Pages 641-660]
  • Construal levels Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]
  • Content analysis Strategic Management Research in Iran: An Overview of Published Works in Domestic Scientific Journals during 2002 to 2015 [Volume 9, Issue 1, 2017, Pages 83-102]
  • Corporate brand identity Investigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees) [Volume 9, Issue 3, 2017, Pages 617-640]
  • Corporate Governance Strategic Control Examining the Impact of Corporate Governance Strategic Control on the Effectiveness Governance of Corporation in Stock Market [Volume 9, Issue 3, 2017, Pages 485-506]
  • Costumer-based brand equity The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]
  • Courtesy Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]
  • Culture The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
  • Customer-based brand equity Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]
  • Customer experience A Nethnography Study to Identify the Underlying Dimensions of Customer Experience in the Banking Industry [Volume 9, Issue 2, 2017, Pages 259-270]
  • Customer Loyalty A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
  • Customers’ perceived value The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
  • Customers’ performance The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
  • Customer-Supplier Duality Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]
  • Customer’s value Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]

D

  • Denison Organizational Culture The Impact of Organizational Culture on Marketing Capabilities and Performance: Explaining the Mediating Role of Extroverted Strategic Orientations [Volume 9, Issue 4, 2017, Pages 739-762]
  • Design of experiments Sesame New Product Development, Analysis of Product and Process Qualitative Characteristics Using QFD and DOE Methods [Volume 9, Issue 2, 2017, Pages 295-316]
  • Destination branding A Model for Multi-sensory Marketing in Tourism Destination Branding [Volume 9, Issue 1, 2017, Pages 63-82]
  • Dimensions of Brand Equity The Effect of Brand Equity and Social Capital on Brand Image (A Study of Samand Automobile Brand) [Volume 9, Issue 4, 2017, Pages 905-925]
  • Discount Frames Investigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase Intention [Volume 9, Issue 1, 2017, Pages 193-211]

E

  • Effective Governance of Corporation Examining the Impact of Corporate Governance Strategic Control on the Effectiveness Governance of Corporation in Stock Market [Volume 9, Issue 3, 2017, Pages 485-506]
  • Effectiveness of mobile advertising Investigating the Role of SMS Time Pressure in Effectiveness of Mobile Advertising with Moderation of Customer's Age [Volume 9, Issue 1, 2017, Pages 43-62]
  • Electronic word of mouth The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]
  • Employee’s Brand Trust The Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff Trust in Sales and Marketing in the Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]
  • Employee’s value Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]
  • Enjoyment of attractions meet The Unplanned Online Buying Behavior in Social Commerce: The Role of Users’ Pseudo-social Interactions (Case: Users of Instagram Network) [Volume 9, Issue 3, 2017, Pages 463-484]
  • Entrepreneurial Organization Entrepreneurial Organization is a matter of the last few years a lot of emphasis on it [Volume 9, Issue 2, 2017, Pages 395-414]
  • Ethnography A Nethnography Study to Identify the Underlying Dimensions of Customer Experience in the Banking Industry [Volume 9, Issue 2, 2017, Pages 259-270]
  • Evaluation and development Assessment and Development of Non-oil Products Exports in the Social Security Investment Company (SHASTA) [Volume 9, Issue 1, 2017, Pages 155-172]
  • Exploitative market orientation A Survey on the Effect of Exploration and Exploitation Approaches of Market Orientation on Innovation and Business Performance [Volume 9, Issue 3, 2017, Pages 595-616]
  • Exploratory market orientation A Survey on the Effect of Exploration and Exploitation Approaches of Market Orientation on Innovation and Business Performance [Volume 9, Issue 3, 2017, Pages 595-616]
  • External Corporate Governance Control Examining the Impact of Corporate Governance Strategic Control on the Effectiveness Governance of Corporation in Stock Market [Volume 9, Issue 3, 2017, Pages 485-506]

F

  • Fast Food Identifying and Classifying the Factors Affecting Fast Food Store Selection Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
  • Fast Food Consumption Identifying and Classifying the Factors Affecting Fast Food Store Selection Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
  • Fast Food Restaurant Identifying and Classifying the Factors Affecting Fast Food Store Selection Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
  • Financial gifts Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]
  • Fun Shopping The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]

G

  • Grounded theory Designing a Model for Higher Education Marketing in Iran [Volume 9, Issue 2, 2017, Pages 415-438]
  • Grounded theory Developing a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
  • Grounded theory Advertising through Social Media to Influence the Customers’ Willing [Volume 9, Issue 4, 2017, Pages 736-786]
  • Grounded theory Model of Successful Branding in the Ceramic and Tile Industry Using Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]

H

  • Herfindahl-Hirschman Index Analysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies [Volume 9, Issue 3, 2017, Pages 641-660]
  • Hofstede model Entrepreneurial Organization is a matter of the last few years a lot of emphasis on it [Volume 9, Issue 2, 2017, Pages 395-414]

I

  • Impulsive behavior The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
  • Impulsive buying The Unplanned Online Buying Behavior in Social Commerce: The Role of Users’ Pseudo-social Interactions (Case: Users of Instagram Network) [Volume 9, Issue 3, 2017, Pages 463-484]
  • Incremental innovation A Survey on the Effect of Exploration and Exploitation Approaches of Market Orientation on Innovation and Business Performance [Volume 9, Issue 3, 2017, Pages 595-616]
  • Industrial park Analysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
  • Innovation Sesame New Product Development, Analysis of Product and Process Qualitative Characteristics Using QFD and DOE Methods [Volume 9, Issue 2, 2017, Pages 295-316]
  • Institutional Theory Strategic Alliance Formation from the Institutional Theory Perspective [Volume 9, Issue 4, 2017, Pages 717-738]
  • Interact socially learned The Unplanned Online Buying Behavior in Social Commerce: The Role of Users’ Pseudo-social Interactions (Case: Users of Instagram Network) [Volume 9, Issue 3, 2017, Pages 463-484]
  • Internal Corporate Governance Control Examining the Impact of Corporate Governance Strategic Control on the Effectiveness Governance of Corporation in Stock Market [Volume 9, Issue 3, 2017, Pages 485-506]
  • Iranian brand A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
  • Iran Insurance Industry Analysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies [Volume 9, Issue 3, 2017, Pages 641-660]
  • Islamic banking A Conceptual Model to Explain the Readiness of Iranian Commercial Banks towards Islamic Banking Implementation: Using Grounded Theory Strategy [Volume 9, Issue 1, 2017, Pages 129-154]
  • Islamic work ethics Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]

J

  • Job satisfaction Investigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees) [Volume 9, Issue 3, 2017, Pages 617-640]

L

  • Layout design website The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
  • Legal Procedures Strategic Alliance Formation from the Institutional Theory Perspective [Volume 9, Issue 4, 2017, Pages 717-738]
  • Life Cycles Analysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies [Volume 9, Issue 3, 2017, Pages 641-660]

M

  • Marketing Designing a Model for Higher Education Marketing in Iran [Volume 9, Issue 2, 2017, Pages 415-438]
  • Marketing Identification and Classification of Entrepreneurial Thinking to the Issue of International Marketing Ecosystem Using Q Method [Volume 9, Issue 3, 2017, Pages 551-572]
  • Marketing Capabilities Explaining the Relationship between Marketing Capabilities and Business Financial Performance [Volume 9, Issue 1, 2017, Pages 103-128]
  • Marketing Capabilities The Impact of Organizational Culture on Marketing Capabilities and Performance: Explaining the Mediating Role of Extroverted Strategic Orientations [Volume 9, Issue 4, 2017, Pages 739-762]
  • Marketing higher education Designing a Model for Higher Education Marketing in Iran [Volume 9, Issue 2, 2017, Pages 415-438]
  • Marketing strategies Analysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
  • Market-orientation The Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and Organizational Innovation [Volume 9, Issue 2, 2017, Pages 233-258]
  • Market segmentation Typology of clothing brand consumers based on purchase decision making style [Volume 9, Issue 2, 2017, Pages 353-374]
  • Mobile Advertising Investigating the Role of SMS Time Pressure in Effectiveness of Mobile Advertising with Moderation of Customer's Age [Volume 9, Issue 1, 2017, Pages 43-62]
  • Mobile market The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]
  • Multi-sensory marketing A Model for Multi-sensory Marketing in Tourism Destination Branding [Volume 9, Issue 1, 2017, Pages 63-82]

N

  • Nethnography method A Nethnography Study to Identify the Underlying Dimensions of Customer Experience in the Banking Industry [Volume 9, Issue 2, 2017, Pages 259-270]
  • New product development Sesame New Product Development, Analysis of Product and Process Qualitative Characteristics Using QFD and DOE Methods [Volume 9, Issue 2, 2017, Pages 295-316]

O

  • Oil & Gas Exploitation Company The Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and Organizational Innovation [Volume 9, Issue 2, 2017, Pages 233-258]
  • Online Advertising Advertising through Social Media to Influence the Customers’ Willing [Volume 9, Issue 4, 2017, Pages 736-786]
  • Online buyer The Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study [Volume 9, Issue 1, 2017, Pages 21-42]
  • Online shop The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
  • Online shopping The Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study [Volume 9, Issue 1, 2017, Pages 21-42]
  • Online store The Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study [Volume 9, Issue 1, 2017, Pages 21-42]
  • Organizational Change Capacity Designing a Framework to Implement Social Commerce from the Perspective of Organizational Change Capacity [Volume 9, Issue 4, 2017, Pages 855-876]
  • Organizational Citizenship Behavior Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]
  • Organizational Commitment Investigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees) [Volume 9, Issue 3, 2017, Pages 617-640]
  • Organizational Culture Entrepreneurial Organization is a matter of the last few years a lot of emphasis on it [Volume 9, Issue 2, 2017, Pages 395-414]
  • Organizational Innovation The Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and Organizational Innovation [Volume 9, Issue 2, 2017, Pages 233-258]
  • Organization value Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]

P

  • Paradigmatic Model Developing a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
  • Parent company Developing a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
  • Parsian Bank Advertising through Social Media to Influence the Customers’ Willing [Volume 9, Issue 4, 2017, Pages 736-786]
  • Perceived Quality Investigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase Intention [Volume 9, Issue 1, 2017, Pages 193-211]
  • Perceived Savings Investigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase Intention [Volume 9, Issue 1, 2017, Pages 193-211]
  • Personality Trait The Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study [Volume 9, Issue 1, 2017, Pages 21-42]
  • Phenomenon Model of Successful Branding in the Ceramic and Tile Industry Using Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]
  • Policy making A Conceptual Model to Explain the Readiness of Iranian Commercial Banks towards Islamic Banking Implementation: Using Grounded Theory Strategy [Volume 9, Issue 1, 2017, Pages 129-154]
  • Product categories Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]
  • Psychological Empowerment The Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and Organizational Innovation [Volume 9, Issue 2, 2017, Pages 233-258]
  • Purchase intention Investigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase Intention [Volume 9, Issue 1, 2017, Pages 193-211]

Q

  • Qualitative research Explaining the Relationship between Marketing Capabilities and Business Financial Performance [Volume 9, Issue 1, 2017, Pages 103-128]
  • Quality Function Development Sesame New Product Development, Analysis of Product and Process Qualitative Characteristics Using QFD and DOE Methods [Volume 9, Issue 2, 2017, Pages 295-316]

R

  • Radical innovation A Survey on the Effect of Exploration and Exploitation Approaches of Market Orientation on Innovation and Business Performance [Volume 9, Issue 3, 2017, Pages 595-616]
  • Research review Strategic Management Research in Iran: An Overview of Published Works in Domestic Scientific Journals during 2002 to 2015 [Volume 9, Issue 1, 2017, Pages 83-102]
  • Restaurant Features Identifying and Classifying the Factors Affecting Fast Food Store Selection Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]

S

  • Sales culture The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
  • Self-congruity A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
  • Service Dominant Logic Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]
  • Service organizations Investigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees) [Volume 9, Issue 3, 2017, Pages 617-640]
  • Sesame Product Sesame New Product Development, Analysis of Product and Process Qualitative Characteristics Using QFD and DOE Methods [Volume 9, Issue 2, 2017, Pages 295-316]
  • Shape Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]
  • Shareholder’s value Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]
  • Small and medium companies Identification and Classification of Entrepreneurial Thinking to the Issue of International Marketing Ecosystem Using Q Method [Volume 9, Issue 3, 2017, Pages 551-572]
  • Social capital The Effect of Brand Equity and Social Capital on Brand Image (A Study of Samand Automobile Brand) [Volume 9, Issue 4, 2017, Pages 905-925]
  • Social commerce The Effect of Social Commerce Capabilities on Customers' Attitude to Ward Buying by the Mediator Role of Trust (Case Study: Instagram Users) [Volume 9, Issue 1, 2017, Pages 173-192]
  • Social commerce Designing a Framework to Implement Social Commerce from the Perspective of Organizational Change Capacity [Volume 9, Issue 4, 2017, Pages 855-876]
  • Social media Specifying the Social Media Usage among Insurance Companies, Agents and Clients (insured)’ Interactions (Case study: Iran Insurance Co.) [Volume 9, Issue 2, 2017, Pages 271-294]
  • Social media The Effect of Social Commerce Capabilities on Customers' Attitude to Ward Buying by the Mediator Role of Trust (Case Study: Instagram Users) [Volume 9, Issue 1, 2017, Pages 173-192]
  • Social media Advertising through Social Media to Influence the Customers’ Willing [Volume 9, Issue 4, 2017, Pages 736-786]
  • Social Security investment companies Assessment and Development of Non-oil Products Exports in the Social Security Investment Company (SHASTA) [Volume 9, Issue 1, 2017, Pages 155-172]
  • Social transmission Specifying the Social Media Usage among Insurance Companies, Agents and Clients (insured)’ Interactions (Case study: Iran Insurance Co.) [Volume 9, Issue 2, 2017, Pages 271-294]
  • Solution maturity Developing a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
  • Solution providing Developing a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
  • Sportsmanship Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]
  • Strategic alliance Strategic Alliance Formation from the Institutional Theory Perspective [Volume 9, Issue 4, 2017, Pages 717-738]
  • Strategic and social intelligence Analysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
  • Strategic Management Strategic Management Research in Iran: An Overview of Published Works in Domestic Scientific Journals during 2002 to 2015 [Volume 9, Issue 1, 2017, Pages 83-102]
  • Strategy Strategic Management Research in Iran: An Overview of Published Works in Domestic Scientific Journals during 2002 to 2015 [Volume 9, Issue 1, 2017, Pages 83-102]
  • Structural equation model (SEM) The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]
  • Successful Brand Model of Successful Branding in the Ceramic and Tile Industry Using Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]

T

  • Technological intelligence Analysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
  • Technology acceptance model (TAM) The Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study [Volume 9, Issue 1, 2017, Pages 21-42]
  • Technology Orientation The Impact of Organizational Culture on Marketing Capabilities and Performance: Explaining the Mediating Role of Extroverted Strategic Orientations [Volume 9, Issue 4, 2017, Pages 739-762]
  • Tendency to entrepreneurship The Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and Organizational Innovation [Volume 9, Issue 2, 2017, Pages 233-258]
  • The agents’ selling performance Specifying the Social Media Usage among Insurance Companies, Agents and Clients (insured)’ Interactions (Case study: Iran Insurance Co.) [Volume 9, Issue 2, 2017, Pages 271-294]
  • The brand’s selling performance Specifying the Social Media Usage among Insurance Companies, Agents and Clients (insured)’ Interactions (Case study: Iran Insurance Co.) [Volume 9, Issue 2, 2017, Pages 271-294]
  • Time pressure Investigating the Role of SMS Time Pressure in Effectiveness of Mobile Advertising with Moderation of Customer's Age [Volume 9, Issue 1, 2017, Pages 43-62]
  • Tourism A Model for Multi-sensory Marketing in Tourism Destination Branding [Volume 9, Issue 1, 2017, Pages 63-82]
  • Transformational Leadership Style The Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff Trust in Sales and Marketing in the Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]

U

  • University of Tehran Entrepreneurial Organization is a matter of the last few years a lot of emphasis on it [Volume 9, Issue 2, 2017, Pages 395-414]
  • Unplanned buying The Unplanned Online Buying Behavior in Social Commerce: The Role of Users’ Pseudo-social Interactions (Case: Users of Instagram Network) [Volume 9, Issue 3, 2017, Pages 463-484]

V

  • Value The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
  • Viral marketing The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]
  • Visual Identity Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]